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How to stop apologizing for your promotions

If you have to apologize for what you're promoting, you shouldn't be promoting it. If what you're promoting really is useful, valuable, helpful, problem-solving, life-improving, business-bettering, then you shouldn't be apologizing for promoting it. If you start your...

Quantity versus Consistency

The right focus isn't quantity versus quality. Quality is assumed. The right focus is on quantity versus consistency. Churning out a dozen top-notch articles in one week won't do you much good if you vanish immediately thereafter and let your blog wither from neglect...

The Seven Dwarves of Social Media

Suppose Snow White's produce-induced slumber lasted long enough to bring her from little-cottage-in-the-forest to profile-in-the-social-media-expanse. Accustomed as she is to identifying her companions by their most easily-recognizable traits, what floppy-hatted...

Liberty’s Teeth: Lessons in rocking your audience

My uncle Paul (my Dad's bro) plays rhythm guitar in a rock cover band called Liberty's Teeth. And they're pretty fantastic. The band is often booked to play at bars and nightclubs, though they also have several bookings for weddings and parties too. I got to see them...