The One Question You Must Ask Before Setting Your Business’s Goals
Use this one question to ensure your business goals are actually moving you toward success, rather than pulling your focus away from your priorities.
Why People Pay Me For My Notes And What That Means For You
In college, I earned a decent side income by selling my class notes. The way I took notes — the way I structured them, the extra mnemonics I added, the formatting that made it easy to see how all of the information "fit" together — made the material more digestible...
You Don’t Have To Convince Daryl Dixon
Fact: You will never need to convince Daryl Dixon of the value of a crossbow. If you're not a fan of The Walking Dead, Daryl Dixon is one of the television show's lead characters, and a guy you'd want on your side during a zombie apocalypse. Daryl's a dead-eye with...
Cheesecake Is Such A Scam
If a recipe doesn’t yield perfect results, is it because the entire baking industry is a scam, or should you maybe re-measure and try again?
Why Your “Money Saving” Website Is Costing You Customers & Profits
I had this client — I swear, she has more energy than anyone else I know. I told her she needed to market whatever her secret was for that. Those little energy supplement who-knows-what's-really-in-it things have nothing on her. But this is not about her energy,...
The #1 Rookie Marketing Mistake That Leads To Snooze-y, Ineffective Branding
Imagine a pharmaceutical company releasing a new miracle medication. You know the drill -- billboards, television ads, multi-page magazine ads. Big deal. And the big promise they've chosen to put in the bold, all caps header at the top of each ad: "IT HELPS YOU BE...
Are You Doing Or Are You Only Knowing?
Buying an information product is not the same as implementing. Owning information products does not take the place of implementing their instructions. There is the Knowledge, and there is the Doing. Success requires both. It is possible to get the knowledge through...
Discover 5 Instant Marketing Boosters By Reading Over Your Client’s Shoulder
We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries...
So You’re The Boss… But Are You A Leader?
"Management is doing things right; leadership is doing the right things." --Peter Drucker A Boss values titles, position, and hierarchy. A Leader values results. A Boss bargain hunts for fungible employees. A Leader invests in skilled, talented team members who are...
Float On: The River and Resistance
One of my undergrad professors once described the solution to most of life's challenges as the need to "float." Life, he said, is like a river, and it has very fast-moving portions, as well as very gentle portions that hardly seem to be moving at all. There are a...