Popular advice tells you to “organize your business in whatever way works for your brain.” That advice is popular because it's easy, not because it's good. Organizing your business in a way that makes sense to you works fine unless and until any other...
What do I say? I've been answering that question for almost twenty years now. It's universal. The question, “What do I say?” comes up over and over again in those difficult, awkward, and “sticky” situations. And over the years, I've...
We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries...
Successfully requesting something, whether it be an interview, a review of your latest product, a blurb for your book cover, or any other collaboration (or favor), requires a certain level of tact and courtesy. It requires, at the very least, that you avoid the gaffs...
I was always so sure it couldn't happen to me–and equally sure that it just wouldn't. I mean, I'm not a superstar online, so it's not like I'm that much of a target for hackers, right? I've never had any trouble with malware, so I'm not likely to start now,...
