by Marissa Bracke |
Imagine a pharmaceutical company releasing a new miracle medication. You know the drill — billboards, television ads, multi-page magazine ads. Big deal. And the big promise they've chosen to put in the bold, all caps header at the top of each ad: “IT HELPS...
by Marissa Bracke |
Buying an information product is not the same as implementing. Owning information products does not take the place of implementing their instructions. There is the Knowledge, and there is the Doing. Success requires both. It is possible to get the knowledge through...
by Marissa Bracke |
We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries...
by Marissa Bracke |
“Management is doing things right; leadership is doing the right things.” –Peter Drucker A Boss values titles, position, and hierarchy. A Leader values results. A Boss bargain hunts for fungible employees. A Leader invests in skilled, talented team...
by Marissa Bracke |
One of my undergrad professors once described the solution to most of life's challenges as the need to “float.” Life, he said, is like a river, and it has very fast-moving portions, as well as very gentle portions that hardly seem to be moving at all....
