WoW no. 3: It’s okay to be obvious by Marissa Bracke | Jun 10, 2013 | “People tell me this is obvious. But it’s ok to be obvious. Knowing and doing are different. Many people know many obvious things they completely fail to do, despite their knowledge.” —Scott Berkun Credit for this week’s WoW (Words of Wisdom) goes to best-selling author & speaker Scott Berkun.