Popular advice tells you to “organize your business in whatever way works for your brain.” That advice is popular because it's easy, not because it's good. Organizing your business in a way that makes sense to you works fine unless and until any other...
It's one thing to develop an internal fire for a particular mission… a dedication to offering a solution to particular group of people, an enthusiasm for bridging the gap between where the people you serve are and where they want or need to be. It's another thing...
Because of the number of hats an entrepreneur wears on any given day, you're in the unique position of having an exceptional number of categories of Stuff to Do/Manage/Learn/Figure Out/Outsource/Try Not To Forget. And as you juggle those categories and their ever...
Buying an information product is not the same as implementing. Owning information products does not take the place of implementing their instructions. There is the Knowledge, and there is the Doing. Success requires both. It is possible to get the knowledge through...
We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries...
