It's an ages old tale in business: “I asked my friends / mastermind group / Facebook fans / fellow forum users, and they all said they LOVED the idea for this product, but then when I released it, no one bought it!” What happens between the “OMG,...
Fact: You will never need to convince Daryl Dixon of the value of a crossbow. If you're not a fan of The Walking Dead, Daryl Dixon is one of the television show's lead characters, and a guy you'd want on your side during a zombie apocalypse. Daryl's a dead-eye with...
We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries...
How someone asks you a question tells you what is they're seeking from you: validation, or a solution. If you answer a validation seeker's question with a solution oriented response (or vice versa), you're apt to wind up with a dissatisfied client, reader or customer,...
People go seeking assistance for myriad reasons. When it comes to solopreneurs seeking assistance from a virtual assistant, though, there are two main camps of people: those who are seeking help with tasks and projects, and those who are seeking help with overwhelm,...
