marketing

Liberty’s Teeth: Lessons in rocking your audience

by Marissa on 18 June 2009

My uncle Paul (my Dad’s bro) plays rhythm guitar in a rock cover band called Liberty’s Teeth. And they’re pretty fantastic. The band is often booked to play at bars and nightclubs, though they also have several bookings for weddings and parties too. I got to see them play for the first time at an [...]

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What Obama and Vince the ShamWow guy both did right: Don’t Message the Audience

by Marissa on 29 January 2009

DaveFleet.com offers a great blog post called Don’t “Message” Me. The main idea of the post ties into the increasing push for corporate transparency; people are no longer sated by a soundbite, or a tagline. Consumers no longer want to be told, “Just do it.” We want to be shown why we should “just do [...]

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