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# Marissa Bracke | Digital Business Strategy & Implementation

Do Business Better.

## Sitemaps

- [XML Sitemap](https://marissabracke.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Giving myself permission](https://marissabracke.com/giving-myself-permission) - I want permission... To do it my way. To do it wrong. To say, "I don't want this," without giving any further justification. To bask in the spotlight. To frolic through the meadows of off-brand-ness. To be angry. To grieve--still. To let go on my own time. To ask the questions I really want to
- [This Is What I Believe: 20 Principles I Stand For](https://marissabracke.com/what-i-believe) - These 20 Principles are foundational to who I am, how I work, and the vision I hold for the work I do with clients.
- [11 Principles for Sane & Compassionate Communication on Social Media](https://marissabracke.com/sane-compassionate-communication-social-media) - Creating a set of principles for your social media communication helps you return to your own center when things feel particularly vulnerable and off-kilter.
- [Stop To-Do List Overwhelm & Decision Paralysis (Even When Everything Feels Important)](https://marissabracke.com/locus-of-focus) - When everything on your to-do list feels important, how do you keep your to-do list from becoming a breeding ground for overwhelm and decision paralysis?
- [The Myth of Doing What's Easy and Fun, and Delegating the Rest](https://marissabracke.com/easy-fun-delegate) - What's so wrong with believing that we should all do only the things we find easy and fun in business, and delegate the rest to someone else? Here's why that won't create a giant happy circle of people doing things they all find easy and fun, and what's healthier for your business.
- [Why buy the cow when you can google the milk for free?](https://marissabracke.com/why-buy-cow-google-milk-for-free) - In a world where everything's available somewhere for free, and nothing's new under the sun, what's the value of paid content?
- [The First 3 Things Business Owners Need to Do When You Start Losing Control of Your Business](https://marissabracke.com/first-3-steps-when-lose-control-of-business) - You realize: You no longer feel truly in control. You're not flailing, and you don't need to panic, but you DO need to act. Here are your first 3 actions to get control back.
- [Are these 5 hiring mistakes costing your business time & money?](https://marissabracke.com/5-hiring-mistakes) - Hiring mistakes result in lost money, time, & business. To avoid that & make the process as smooth as possible, avoid these top 5 hiring mistakes.
- [Cheesecake Is Such A Scam](https://marissabracke.com/cheesecake-is-such-a-scam) - If a recipe doesn't yield perfect results, is it because the entire baking industry is a scam, or should you maybe re-measure and try again?
- [How to Organize Your Business & Systems: 5 Principles for Clarity & Success](https://marissabracke.com/organize-business-and-systems) - Popular advice about how to organize your business and its systems is wrong. Here are 5 Principles on how to get your business systems & organization right.
- [Why You Should Simplify Your Business and How to Get Started](https://marissabracke.com/why-simplify-your-business) - Complexity contributes to business owner burnout, business instability, & a lack of resilience. Simplifying should be a priority, and here's how to start.
- [Simple Is Not The Same As Easy](https://marissabracke.com/simple-not-easy) - Simple and easy are not the same thing. Simplifying your business won't make it "easy." But it's still worth doing. Here's why.
- [11 Quotes on Taking Action](https://marissabracke.com/taking-action-quotes) - The difference between success and failure often comes down to one thing: Taking Action.
- [What the heck does EagleMouse mean?](https://marissabracke.com/eaglemouse) - What the heck does EagleMouse mean? And what does it have to do with what you see (or miss) in your business?
- [Why Creativity Needs Structure (And Your Business Needs Both)](https://marissabracke.com/creativity-needs-structure) - Without creativity, businesses burn out. Without structure they lose direction. Neither is effective, nor sustainable, nor scalable. Your business needs both.
- [The Difference between Having a Lot of Work and Building a Business](https://marissabracke.com/having-work-vs-building-business) - Having a lot of work, even if it’s work you love, is not the same thing as building a business. Here's the difference, and why it matters to your long-term success.
- [How To Always Know What To Focus On In Your Business: Introducing The Two Key Elements](https://marissabracke.com/two-key-elements-of-business) - Keep these two Key Elements of business well tended & everything else will be manageable. But if they're consistently neglected, nothing else you do matters.
- [What Do You Do When Everything In Your Business Seems Hard?](https://marissabracke.com/do-the-work) - What you probably want to hear about the days when everything seems hard in your business... and the truth you really need to know.
- [Why The People Who Love Your Idea Aren't Buying Your Product](https://marissabracke.com/love-idea-not-buying-product) - Demystifying the disconnect between 'I love this idea' and 'I will pay for this product,' and why you can't take enthusiasm to the bank.
- [It Is What It Is: Turn This Phrase from a Conversation Stopper to an Action Starter](https://marissabracke.com/it-is-what-it-is) - Find out why I LOVE the phrase, "It is what it is", and how you can use to ignite action rather than halt it.
- [What Do I Say? A No-Fail Formula for Communicating In Sticky Situations](https://marissabracke.com/what-do-i-say-no-fail-formula-for-communicating-in-sticky-situations) - The one simple formula for knowing what to say in those difficult, awkward, challenging, "sticky" situations.
- [The Best & Worst Things To Do When You're Overwhelmed](https://marissabracke.com/best-worst-things-to-do-when-overwhelmed) - That something you feel bearing down on you & making the room spin? It's your to-do list. Welcome to Overwhelm. Here's what to do (and not do) about it.
- [Getting Wired In: How to Get Focused and Get Your Work Done Effectively](https://marissabracke.com/getting-wired-in-how-to-get-focused-and-get-your-work-done-effectively) - How to get "wired in"--getting focused and fully engaged with your work so you can get a lot done as efficiently and effectively as possible.
- [Advice from Your Ten-Year Old Self](https://marissabracke.com/advice-from-your-ten-year-old-self) - Jacqueline Thomas wrote a post inquiring what you'd say to your 10-year old self, if you were magically able to visit him or her. My favorite piece of advice that Jacqueline offered to her 10-year old safe was "Don't Waste Energy Being Nervous." She's so right when she notes that: Most people are caught up
- [Liberty's Teeth: Lessons in rocking your audience](https://marissabracke.com/libertys-teeth-lessons-in-rocking-your-audience) - My uncle Paul (my Dad's bro) plays rhythm guitar in a rock cover band called Liberty's Teeth. And they're pretty fantastic. The band is often booked to play at bars and nightclubs, though they also have several bookings for weddings and parties too. I got to see them play for the first time at an
- [A Tribute To Twenty](https://marissabracke.com/a-tribute-to-twenty) - The Accident On November 10, 1985, my father and my uncle Phil were hit head-on by a drunk driver while out doing some Christmas shopping. Both Dad and Phil were badly injured. When the paramedics arrived, my usually convivial father was combative and swearing like a sailor. Even though all four of his limbs were
- [How a lawyer becomes a can-do-ologist, and why it's not such a big leap after all](https://marissabracke.com/how-a-lawyer-becomes-a-can-do-ologist) - From lawyer to Can-Do-Ologist: a more logical switch than what you might think. I used to be a lawyer. Then I became a Can-Do-Ologist (a blend of business consultant + strategic partner + ideal day consultant + tech finesse specialist). And somewhere in between there, I made a shift that made a lot of people
- [How to email a busy person: Six tips for effective emails](https://marissabracke.com/how-to-email-a-busy-person-six-tips-for-effective-email) - As admin, secretary, assistant, or Can-Do-Ologist, I've worked inside the very full inboxes of several very successful (and very swamped) folks in both the offline and online business worlds. A couple of times, people asked me for tips on getting responses from those very swamped folks. There's actually a lot of ground to cover on
- [Goodbye, Grandma](https://marissabracke.com/goodbye-grandma) - Dear Grandma, You got comfy in your recliner yesterday afternoon. Snuggled up with your blanket, in that soft pink and white striped top you loved, with a kleenex or two tucked up in your sleeve. "I'm just really, really tired," you said as you reclined in your favorite chair. And just a few minutes after
- [A Tale of Two Camps: Reassurance-focused & Results-focused](https://marissabracke.com/a-tale-of-two-camps) - People go seeking assistance for myriad reasons. When it comes to solopreneurs seeking assistance from a virtual assistant, though, there are two main camps of people: those who are seeking help with tasks and projects, and those who are seeking help with overwhelm, and view getting help with tasks and projects as a means to
- [Two reasons email has become ineffective (And how checking it once a day addresses them)](https://marissabracke.com/two-reasons-email-has-become-ineffective) - Email, for many of us, has reached a point where it feels burdensome and out of control on more days than not. Some folks are ditching email entirely--an impulse I can't claim is unfamiliar, though that's probably not a realistic possibility for many of us. I'm not alone. Leo declared independence from email. Gwen described
- [The Seven Dwarves of Social Media](https://marissabracke.com/the-seven-dwarves-of-social-media) - Suppose Snow White's produce-induced slumber lasted long enough to bring her from little-cottage-in-the-forest to profile-in-the-social-media-expanse. Accustomed as she is to identifying her companions by their most easily-recognizable traits, what floppy-hatted friends she might encounter in today's online landscape? 1. Bizzy Bizzy's Tweets are usually about how much he has going on, and how he's terribly
- [What do you like about Fail?](https://marissabracke.com/what-do-you-like-about-fail) - What do you like about fail? Not the subjective experience of failure, but the fact of fail: the rather objective declaration that what you'd aimed for, projected, expected or worked toward did not, in fact, occur, appear or come to be. At first blush, the answer is probably nothing. Who likes fail? Isn't that inherently
- [Hiring an assistant or team member: How do I know when it's time?](https://marissabracke.com/when-to-hire-an-assistant-or-team-member) - Hiring an assistant or a team member isn't about identifying the "perfect time" to do so--there is no such thing. It's all about knowing when you and your business are ready. Here are three significant clues you might encounter, especially if you're a creative entrepreneur, that will tip you off that it might be time
- [Figuring out what to write about when you think you have nothing to write about](https://marissabracke.com/what-to-write-about) - When you're stuck on what to write, or what to teach, it's rarely because you actually lack good topics or enough knowledge... even though that's the conclusion most of us draw when we have trouble coming up with a topic. You're probably sitting on a treasure trove of great potential topics. The trick is to
- [Riding the Entrepreneurial Coaster: Eyes Open & Exhale](https://marissabracke.com/riding-the-entrepreneurial-coaster-eyes-open-exhale) - I started taking yoga classes in college, and I was immediately impressed by the dramatic effect focused attention on the breath had on my body as a whole. Before the poses themselves came to mean much to me, the breath and awareness of it really hit home. The summer after I began my yoga classes,
- [Forward From The Precipice of Completion](https://marissabracke.com/forward-from-the-precipice-of-completion) - The Precipice is always beautiful & frightening, simultaneously, and equally. The Rush of the Start Getting started on something is easy in a lot of ways. There's the excitement of a novel undertaking, the rush of charging headlong into a new foray. There's a lot to learn (my favorite part), a lot to explore for
- [Bippity Boppity Bullshit: Lessons from Cinderella, Midnight & Moxie](https://marissabracke.com/bippity-boppity-bullshit-lessons-from-cinderella-midnight-moxie) - When Fairy Godmothers stop being flouncy & start getting real... I used to believe that success in small business was all about the Bippity Boppity Boo. You know, the whimsical little chant that Cinderella's Fairy Godmother invokes as she magically changes Cinderella's rags into a beautiful frock, her rodent friends into mighty horses, faithful dog
- [Nitpicking: Why We Do It & 2 Questions To Stop Doing It](https://marissabracke.com/nitpicking-why-we-do-it-2-questions-to-stop-doing-it) - Nitpicking: it's not nearly as cute when we humans do it.After you've handed off a task or project to a team member, there will come a point in time when you see the results of that person's work. You may be pleased. You may be disappointed. Or you may be nitpicky. If you catch yourself
- [Don't delegate what you love doing. Delegate what supports you doing it.](https://marissabracke.com/dont-delegate-what-you-love-doing-delegate-what-supports-you-doing-it) - The biggest mistake I see people make when they start the process of delegating to an assistant or team member is to start looking for things that they can delegate. The mistake is understandable. If someone asks you, "What can I do for you?" your first instinct would probably be to scan your to-do list
- [Why I Stopped Working With Busy People](https://marissabracke.com/why-i-stopped-working-with-busy-people) - I no longer work with busy people. I work with people who have a lot on their plates, a lot to do, are inundated with opportunities and projects, and who find it useful to have an extra brain and an extra set of hands to help them accomplish all of it. I love working with
- [Living Beyond the Little Right Lies](https://marissabracke.com/living-beyond-the-little-right-lies) - I used to say that I'm not the "entrepreneurial type." Except, apparently, I am, because I'm living it. I also used to say that I like stability, and not taking scary leaps. Except I don't (I get bored and restless when things are too stable), and I totally do get a positive charge from leaps.
- [Showing up and letting go (plus eight others): My 10 Personal Commandments](https://marissabracke.com/showing-up-and-letting-go-plus-eight-others-my-10-personal-commandments) - I've been reading (and enjoying) Gretchen Rubin's Happiness Project blog for a few years... which means I've been thinking about crafting my own set of personal commandments for a few years as well. Over the past week, while I've been unplugged (mostly) and in a ponder-ful state (mostly), I created my list. Each previous time
- [The Danger of Perpetual Availability and The Value of Being Unavailable](https://marissabracke.com/the-danger-of-perpetual-availability-and-the-value-of-being-unavailable) - Far and away, the biggest mistake I made starting out in business was making myself too available and responding to email way too often. I wanted to seem competent and trustworthy, and the easiest way I knew to do that was to be perpetually available. I tried to be unavailable as little as possible (bordering
- [The truth about emergencies (it's probably not one)](https://marissabracke.com/the-truth-about-emergencies-its-probably-not-one) - On some days, I check email all day long. Other days, I may only check it a couple of times, especially if I've got several client appointments or am working on intensive projects. When I mention that I sometimes only check email once or twice a day, people say, "What about emergencies?!" The answer is
- [Cheerleaders & Advisors](https://marissabracke.com/cheerleaders-advisors) - Cheerleaders are the people we count on to tell us we can do it. Advisors are the people we can count on to tell us whether we should do it. Cheerleaders applaud us for having an idea. Advisors help us examine whether it's an idea worth pursuing. Cheerleaders use a mirror that shows us the
- [The Real Reason You're Not Taking Action On Your Goals](https://marissabracke.com/real-reason-not-taking-action-on-goals) - Do you truly want the goal you say you want? Why we pick goals we don't truly want & how to tell when a lack of want is behind our lack of action.
- [Aligning Action with Attention: Fixing the Importance Imbalance that keeps us feeling busy](https://marissabracke.com/aligning-action-with-attention) - If something is important enough to make you feel harried, stressed, anxious, distracted, unsettled (etc. etc.), shouldn't it also be important enough for you to make time and space to properly act on it? The logical answer is yes, but part of what keeps us caught in the cycle of busy-ness is that we usually
- [Hurry Up And Feel Busy: The connection between hurrying and busy-ness](https://marissabracke.com/hurry-up-and-feel-busy) - When we feel busy, our reaction is often to hurry. We have a lot to do, so we try to speed up accordingly. We try to move faster, think quicker, get stuff done more rapidly. Interestingly, the converse is true too: when we hurry, we tend to feel busy. We're running around, we're trying to
- [Preventing The Spread Of Busy-ness](https://marissabracke.com/preventing-the-spread-of-busy-ness) - Have you ever noticed that when you're around a chronically busy person, someone who's constantly flying by the seat of their pants, always in a rush, perpetually acting like they're two steps behind where they need to be... you feel that way too? Busy is contagious. We are wired to pick up on stress signals
- [My Mom's 6 Secrets For Doing Big, Overwhelming, Stuck-Inducing Projects](https://marissabracke.com/moms-secrets-for-doing-big-overwhelming-projects) - After moving into my house, there were a lot of boxes to unpack. The sheer number of boxes -- not to mention the quantity of stuff inside the boxes -- was daunting. Day after day, I'd resolve to unpack the boxes. And day after day, I'd sort of wander around amidst the stacks, kind of
- [Remembering The Now](https://marissabracke.com/remembering-the-now) - It's so easy to lose The Now. What happened yesterday leaves us feeling behind, so we spend time catching up to a goal we project into tomorrow. Or we congratulate ourselves over yesterday's progress until we forget that today even matters. We fret over tomorrow. About what will be expected from us, about how we
- [Doing It My Way: Where Doing It Right, Doing It Wrong and Frank Sinatra Meet](https://marissabracke.com/doing-it-my-way-where-doing-it-right-doing-it-wrong-and-frank-sinatra-meet) - Some of my best work happens before I know what I'm doing. Since I don't know the "supposed tos," I am free to be natural, enthusiastic, thoroughly me, listening to and acting from gut instinct. As I start picking up all of the Rules and Shoulds and Oughtas, I also start picking up more and
- [Quantity versus Consistency](https://marissabracke.com/quantity-versus-consistency) - The right focus isn't quantity versus quality. Quality is assumed. The right focus is on quantity versus consistency. Churning out a dozen top-notch articles in one week won't do you much good if you vanish immediately thereafter and let your blog wither from neglect for the next six weeks. Your audience will be better served
- [What's the fritter-to-value ratio?](https://marissabracke.com/fritter-to-value-ratio) - Every application we use has a fritter-to-value ratio. Some are pretty low, like a (simple, non-graphing) calculator: you push the buttons, you get your answer. Basically no frittering to get the result you want. The fritter-to-value ratio is really low. But then there are things like Facebook, which (for most of us) can have a
- [Less Domination, More Tea: A Mini-Festo](https://marissabracke.com/less-domination-more-tea) - I don't really have any urge to dominate the world. Domination's great, as long as you're the dominator. But in order to dominate, there has to be someone being dominated. There is no dominator without a corresponding subordinate. Me Conqueror, You Subject. That isn't how I approach my business or my life. Domination is an
- [Are you telling the truth or selling the truth?](https://marissabracke.com/telling-the-truth-or-selling-the-truth) - We tell the truth we want to believe It's not that we create content with the intention of whitewashing the truth. We just tend to minimize the parts of our experiences that don't align with our beliefs of how things should be or how we see ourselves. It seems like becoming successful would give you
- [I don't want to run a marathon](https://marissabracke.com/i-dont-want-to-run-a-marathon) - This is a photo of marathon runners who are notably Not Me. I have a confession: I don't want to run a marathon. Running a marathon is a pretty common item on peoples' Someday Lists (a.k.a. Goal Lists, Bucket Lists, etc.). It was on mine, too. Until today, when I realized: I don't have the
- [Entirely possible](https://marissabracke.com/entirely-possible) - "You should always end your blog posts with a question," he reminded me. "Otherwise people won't know you want them to leave a comment." "Isn't it possible," I replied, "that people would know it's okay to respond or share or speak up, regardless of the punctuation mark at the end of my sentence?" "Blog readers
- [The Three Day Rule of Effective Habits](https://marissabracke.com/three-day-rule-effective-habits) - If you're trying to establish or maintain a habit, here's a quick rule of thumb: Do not do for three days what you don't want to do forever. (Or, if you prefer, do not skip for three days straight what you want to do forever.) For example, if your goal is to write daily, do
- [In Praise of Questions & Still Learning](https://marissabracke.com/questions-and-still-learning) - I don't worry about the people who ask a lot of questions. Or about the ones who say, "I'm still learning." Questions are the proof of life in your business. They indicate that you're growing, adapting, listening, having new awakenings. Questions are energy. Questions are doorways to dynamic + vibrant. Still Learning is perpetual. Still
- [WoW no. 5: Wealthy](https://marissabracke.com/wow-no-5-wealthy) - "The individual who gets to use his time in ways that bring him great joy and fulfillment, who gets to do work that is genuinely personally interesting, who gets to choose his associates, and who gets to make some kind of a contribution to his fellow man wakes up wealthy every morning and goes to
- [WoW no. 6: Businesses need more brains](https://marissabracke.com/wow-no-6-businesses-need-more-brains) - "It’s okay to start slow. It’s okay to grow slow. As much as you want to think that all things would change if you only had more cash available, they probably won’t. The reality is that for most businesses, they don’t need more cash, they need more brains." —Mark Cuban This week's WoW (Words of
- [WoW no. 1: Ideas vs. Execution](https://marissabracke.com/wow-no-1-ideas-vs-execution) - "Ideas are cheap and easily replicated these days; it’s the execution that really counts." —Alexis Maybank & Alexandra Wilkis Wilson, co-founders of Gilt Groupe P.S. In case you're wondering, WoW = Words of Wisdom :)
- [The Truth About Your Business & Its Rough Patches](https://marissabracke.com/the-truth-about-your-business-its-rough-patches) - Any commitment--from going to school to having children to training for a 5K to marriage--will have its rough patches. They're a normal, natural part of the cycles of discovery, growth, learning and realignment. Creating and running a business is no different.
- [Are you answering the wrong kinds of questions?](https://marissabracke.com/are-you-answering-the-wrong-kinds-of-questions) - How someone asks you a question tells you what is they're seeking from you: validation, or a solution. If you answer a validation seeker's question with a solution oriented response (or vice versa), you're apt to wind up with a dissatisfied client, reader or customer, even if your response was spot-on and top notch.
- [Thoughts on Youth](https://marissabracke.com/thoughts-on-youth) - When someone says (some variation of), "She's so young, what does she know about life? It's easy to think you're wise when you're so young and naive." I like to think, "How fortunate for me that I met her & was reminded of all the wisdom I forgot when the world taught me that growing
- [8 Super Easy, Must-Do Steps to Protect Your Wordpress Site From Hacks and Malware](https://marissabracke.com/8-super-easy-must-do-steps-to-protect-wordpress-site-from-hacks-malware) - I was always so sure it couldn't happen to me--and equally sure that it just wouldn't. I mean, I'm not a superstar online, so it's not like I'm that much of a target for hackers, right? I've never had any trouble with malware, so I'm not likely to start now, right? But then, one day,
- [WoW no. 3: It's okay to be obvious](https://marissabracke.com/wow-no-3-okay-to-be-obvious) - "People tell me this is obvious. But it’s ok to be obvious. Knowing and doing are different. Many people know many obvious things they completely fail to do, despite their knowledge." —Scott Berkun Credit for this week's WoW (Words of Wisdom) goes to best-selling author & speaker Scott Berkun.
- [WoW no. 4: Rest is not idleness](https://marissabracke.com/wow-no-4-rest-is-not-idleness) - "Rest is not idleness, and to lie sometimes on the grass on a summer day listening to the murmur of water, or watching the clouds float across the sky, is hardly a waste of time." —Sir John Lubbock
- [WoW no. 2: Perseverance](https://marissabracke.com/wow-no-2-perseverance) - "Perseverance is not a long race; it is many short races one after another." —Walter Elliott P.S. In case you're wondering, WoW = Words of Wisdom :)
- [WoW no. 7: No mistakes in the universe](https://marissabracke.com/wow-no-7-no-mistakes-in-the-universe) - "There's no mistake in the universe. It's not possible to have the concept 'mistake' unless you’re comparing what is with what isn't. Without the story in your mind, it's all perfect. No mistake." —Byron Katie This week's WoW (Words of Wisdom) come from Byron Katie. She is the author of several good books, my absolute
- [Why Keeping Momentum Requires Getting Perspective](https://marissabracke.com/why-keeping-momentum-requires-getting-perspective) - Whether it's writing a book, making a million bucks, or getting the garage attic organized, you're excited about the goal you're chasing and eager to see it come to fruition. In your excitement, you keep comparing where you're at today with where you want to be, measuring how many more words you have to churn
- [What if you didn't have to wait "until"?](https://marissabracke.com/what-if-you-didnt-have-to-wait-until) - What in your life is "on hold" until you... lose weight • make more money • get famous • get permission • ask for forgiveness • figure it all out • feel more confident • feel “ready” • learn enough • accomplish enough • get approval • feel validated • prove a point • pay
- [Top 11 Quotes from Jenna Marbles on Being Yourself](https://marissabracke.com/top-11-quotes-from-jenna-marbles-on-being-yourself) - If you're familiar with Jenna Marbles, it's quite possible you think "wisdom" and "Jenna Marbles" don't go together in the same sentence. But wisdom from unlikely places? Well, that's the best kind! :) And if you're not familiar with her, I give a little intro + why, from a business perspective, you should at least
- [10 Ways to Make a Request that Annoys, Ticks Off, or Offends the Requestee... + what to do instead](https://marissabracke.com/10-request-donts-and-what-to-do-instead) - Successfully requesting something, whether it be an interview, a review of your latest product, a blurb for your book cover, or any other collaboration (or favor), requires a certain level of tact and courtesy. It requires, at the very least, that you avoid the gaffs listed below. Compiled from several years' experience in processing clients'
- [Why I'm not living the life I dreamed--and am happy for it](https://marissabracke.com/not-living-the-life-i-dreamed-and-am-happy) - When I was in junior high school, I dreamed of being in a big city somewhere--Manhattan, maybe. Or downtown Portland. I'd marry a high-powered attorney or doctor, I'd be a world-renowned lawyer myself, and our life would blossom amongst the constant bustle of city noise. I did not dream of buying a house directly next
- [WoW no. 10: You're going to be an idiot occasionally](https://marissabracke.com/wow-no-10-youre-going-to-be-an-idiot-occasionally) - "You're going to be an idiot occasionally. Embrace this opportunity for a good story, learn from it, forgive yourself, and try not to make idiocy a common event in your day." —John Carlton -- We all know that expectations of perpetual perfection are unrealistic. But the truth is either far more grim or far more
- [WoW no. 9: Shine Our Light](https://marissabracke.com/wow-no-9-shine-our-light) - "All any of us can do is choose to shine our light. Other people will choose insecurity, liberation, or something else as their reaction, but that's their choice, not our responsibility." —Ragen Chastain I love this reminder about shining our light. The choice to do so is all we have control over; how someone reacts
- [WoW no. 8: Seek Out Happy](https://marissabracke.com/wow-no-8-seek-out-happy) - "Don’t seek out normal. Seek out functional. Seek out successful. Seek out happy. To do that, you have to find what works for you, never what you think is supposed to work for people in general. Don’t look to others to show you what you are supposed to be." —Bethenny Frankel This week's WoW (Words
- [Are You Doing Or Are You Only Knowing?](https://marissabracke.com/doing-or-knowing) - Buying an information product is not the same as implementing. Owning information products does not take the place of implementing their instructions. There is the Knowledge, and there is the Doing. Success requires both. It is possible to get the knowledge through the doing. You could take action and figure things out through trial and
- [Float On: The River and Resistance](https://marissabracke.com/float-on) - One of my undergrad professors once described the solution to most of life's challenges as the need to "float." Life, he said, is like a river, and it has very fast-moving portions, as well as very gentle portions that hardly seem to be moving at all. There are a great many turns and twists, hills
- [Why You Can't Fall in Love with the Hows](https://marissabracke.com/the-hows) - It's one thing to develop an internal fire for a particular mission. It's another to fall in love with a specific way of doing it. Success in reaching your goal requires detachment from the specific "hows" of getting there.
- [Making Money Is Easy (but here's what flashy numbers won't tell you)](https://marissabracke.com/making-money-is-easy) - It's not hard to make a lot of money if you ignore profitability. Sustainable, profitable success requires putting the numbers in context.
- [The One Question You Must Ask Before Setting Your Business's Goals](https://marissabracke.com/ask-before-setting-goals) - Use this one question to ensure your business goals are actually moving you toward success, rather than pulling your focus away from your priorities.
- [Why People Pay Me For My Notes And What That Means For You](https://marissabracke.com/why-people-pay-for-my-notes) - In college, I earned a decent side income by selling my class notes. The way I took notes — the way I structured them, the extra mnemonics I added, the formatting that made it easy to see how all of the information "fit" together — made the material more digestible and memorable to other students.
- [Why Your "Money Saving" Website Is Costing You Customers & Profits](https://marissabracke.com/money-saving-website-costing-customers-profits) - I had this client — I swear, she has more energy than anyone else I know. I told her she needed to market whatever her secret was for that. Those little energy supplement who-knows-what's-really-in-it things have nothing on her. But this is not about her energy, however superhuman it may be. It's about how when
- [The #1 Rookie Marketing Mistake That Leads To Snooze-y, Ineffective Branding](https://marissabracke.com/rookie-marketing-mistake-snoozey-ineffective-branding) - Imagine a pharmaceutical company releasing a new miracle medication. You know the drill -- billboards, television ads, multi-page magazine ads. Big deal. And the big promise they've chosen to put in the bold, all caps header at the top of each ad: "IT HELPS YOU BE BETTER!" That sends you running to the phone to
- [Discover 5 Instant Marketing Boosters By Reading Over Your Client's Shoulder](https://marissabracke.com/marketing-boosters-read-over-clients-shoulder) - We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries she has. If you had a readily available source for discovering
- [So You're The Boss... But Are You A Leader?](https://marissabracke.com/boss-or-leader) - "Management is doing things right; leadership is doing the right things." --Peter Drucker .) A Boss sees disagreement as a threat and seeks to quash it outright. A Leader sees constructive disagreement as an invaluable means of seeing beyond her own perspective, seizing otherwise unnoticed opportunities, and making fully informed decisions. A Boss claims credit
- [WoW no. 12: The secret to unreasonable happiness](https://marissabracke.com/wow-no-12-secret-to-unreasonable-happiness) - "Feelings change. Sometimes sorrow, sometimes joy. But beneath it all remember the innate perfection of your life unfolding. That is the secret of unreasonable happiness." -Dan Millman .
- [How To Be Happy: 8 foundational principles of deep & lasting happiness](https://marissabracke.com/how-to-be-happy) - Happiness may not be quite as simple as some of the self-help gurus suggest, but neither is it as far out of reach as the panicky headlines of the evening news implore you to believe. This isn't about peppy giddy euphoria -- though that's nice too. Before diving deeper, let me clarify what I mean
- [You Don't Have To Convince Daryl Dixon](https://marissabracke.com/dont-convince-daryl-dixon) - Fact: You will never need to convince Daryl Dixon of the value of a crossbow. If you're not a fan of The Walking Dead, Daryl Dixon is one of the television show's lead characters, and a guy you'd want on your side during a zombie apocalypse. Daryl's a dead-eye with his crossbow, using it to
- [WoW no. 11: If you're having a bad day...](https://marissabracke.com/wow-no-11-if-youre-having-a-bad-day) - "Just know that if you're crying, or you're having a bad day and you've been knocked around, the best thing you can do is to come back. Some days just suck. And if I stopped this business every time someone said something mean to me or I felt bad or I felt like I was
- [How to stop apologizing for your promotions](https://marissabracke.com/how-to-stop-apologizing-for-your-promotions) - If you have to apologize for what you're promoting, you shouldn't be promoting it. If what you're promoting really is useful, valuable, helpful, problem-solving, life-improving, business-bettering, then you shouldn't be apologizing for promoting it. If you start your promotions with, "I'm sorry to bother you with this…" or "I hope you'll excuse this promotion…" then

## Pages

- [Marissa Bracke | Digital Business Strategy & Implementation for Purpose-Driven Entrepreneurs](https://marissabracke.com/) - Helping purpose-driven solo and micro entrepreneurs build sustainable businesses that support their vision and their bottom line.
- [About Marissa Bracke](https://marissabracke.com/about) - About Marissa Bracke, digital business strategist for purpose-driven solo and micro entrepreneurs.
- [Articles](https://marissabracke.com/articles-new) - Articles to help independent consultants & creatives go from running themselves ragged and feeling overwhelmed to running an effective business and feeling in control.
- [Digital Business Strategy & Implementation for Solo & Micro Entrepreneurs](https://marissabracke.com/strategy-implementation) - If you have built your business castle in the air, your work need not be lost. That is where it should be. I'll help you put the foundation under it.
- [Do Business Better, Every Week, For Free](https://marissabracke.com/newsletter) - Practical answers to digital business questions for people who believe in good business and good karma.
- [Escape burnout and creative depletion.](https://marissabracke.com/home) - [et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Homepage Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”width750″] You meant to build a business. So why does it feel like you're stuck in a job of your own making? Too many times I've heard independent consultants lament: “I feel
- [Email Whitelisting](https://marissabracke.com/email-whitelisting) - Thank you for subscribing to Bracke Enterprises (a.k.a. Good Stuff from Marissa). Most email software and Internet companies use various programs to help block spam from getting into your inbox. That's good! Unfortunately, sometimes these programs accidentally block email you want. That's not so good! Let's help make sure you get the email you want
- [Get Quick Answers to Your Business & Ops Questions](https://marissabracke.com/ask) - I love talkin' shop. I'm happy to answer your questions about digital marketing strategy; dealing with and preventing founder burnout; team management, leadership, and communication; breaking plateaus and moving through transition points in your business; Infusionsoft; and marketing automation. Ask away! I typically respond within about a day or two.
- [Contact Marissa](https://marissabracke.com/contact) - [et_pb_section admin_label=”section” fullwidth=”off”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_contact_form admin_label=”Contact Form” captcha=”off” title=”Get In Touch” use_redirect=”off” success_message=”Your message is on its way.” input_border_radius=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″][et_pb_contact_field field_title=”Your Name” field_type=”input” field_id=”Name” required_mark=”on” fullwidth_field=”off” form_field_font_select=”default” form_field_font=”||||” use_border_color=”off” border_style=”solid”][/et_pb_contact_field][et_pb_contact_field field_title=”Your Email” field_type=”email” field_id=”Email” required_mark=”on” fullwidth_field=”off” form_field_font_select=”default” form_field_font=”||||” use_border_color=”off” border_style=”solid”][/et_pb_contact_field][et_pb_contact_field field_title=”Tell me somethin' good:” field_type=”text” field_id=”Message” required_mark=”on”

## Projects

- [Sherold Barr](https://marissabracke.com/work/sherold-barr) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Sherold Barr” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Sherold Barr [/et_pb_text][et_pb_image admin_label=”Sherold Barr Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Sherold-Barr-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Sherold Barr testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Sherold Barr Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Anyone who has the opportunity to work with Marissa will
- [Lisa Wood](https://marissabracke.com/work/lisa-wood) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lisa Wood” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Lisa Wood [/et_pb_text][et_pb_image admin_label=”Lisa Wood Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Lisa-Wood-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Lisa Wood testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lisa Wood Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Marissa is a big-picture person who can also drill down
- [Henri Junttila](https://marissabracke.com/work/henri-junttila) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Henri Junttila” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Henri Junttila [/et_pb_text][et_pb_image admin_label=”Henri Junttila Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Henri-Junttila-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Henri Junttila testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Henri Junttila Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Would I hire Marissa again? Heck yeah!” I came to
- [Julie Stuart](https://marissabracke.com/work/julie-stuart) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Julie Stuart” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Julie Stuart [/et_pb_text][et_pb_image admin_label=”Julie Stuart Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Julie-Stuart-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Julie Stuart testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Julie Stuart Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Working with Marissa helped my business and my life flow
- [Charlie Gilkey](https://marissabracke.com/work/charlie-gilkey) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Charlie Gilkey” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Charlie Gilkey [/et_pb_text][et_pb_image admin_label=”Charlie Gilkey Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Charlie-Gilkey-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Charlie Gilkey testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Charlie Gilkey Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “She's absolutely indispensable.” When it comes to helping people get
- [Star Monroe](https://marissabracke.com/work/star-monroe) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Star Monroe” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Star Monroe [/et_pb_text][et_pb_image admin_label=”Star Monroe Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Star-Monroe-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Star Monroe testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Star Monroe Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “I came off the call with Marissa feeling like I
- [Naomi Dunford](https://marissabracke.com/work/naomi-dunford) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Naomi Dunford” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Naomi Dunford [/et_pb_text][et_pb_image admin_label=”Naomi Dunford Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Naomi-Dunford-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Naomi Dunford testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Naomi Dunford Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Zero drama. Much gin. That’s a grand alternative to chaos,
- [Tzaddi Gordon](https://marissabracke.com/work/tzaddi-gordon) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Tzaddi Gordon” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Tzaddi Gordon [/et_pb_text][et_pb_image admin_label=”Tzaddi Gordon Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Tzaddi-Gordon-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Tzaddi Gordon testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Tzaddi Gordon Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “More freedom in my business” With Marissa on task I’m
- [Jeanne Demers](https://marissabracke.com/work/jeanne-demers) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Jeanne Demers” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Jeanne Demers [/et_pb_text][et_pb_image admin_label=”Jeanne Demers Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Jeanne-Demers-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Jeanne Demers testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Jeanne Demers Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Making enthusiastic, visible progress” Marissa helped me see the scope
- [Megan Elizabeth Morris](https://marissabracke.com/work/megan-elizabeth-morris) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Megan Elizabeth Morris” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Megan Elizabeth Morris [/et_pb_text][et_pb_image admin_label=”Megan Elizabeth Morris Testimonial Quote” src=”http://marissabracke.com/wp-content/uploads/2016/10/Testimonial-Megan-Elizabeth-Morris-v4.png” url_new_window=”off” animation=”off” show_in_lightbox=”on” alt=”Megan Elizabeth Morris testimonial quote” use_overlay=”off” sticky=”off” align=”center” max_width=”500px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Megan Elizabeth Morris Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “I honestly can't think of

## Categories

- [uncategorized](https://marissabracke.com/category/uncategorized)
- [Words of Wisdom](https://marissabracke.com/category/words-of-wisdom)
- [Live Resonantly](https://marissabracke.com/category/live-resonantly)
- [Market Effectively](https://marissabracke.com/category/market-effectively)
- [Build & Grow Your Business](https://marissabracke.com/category/build-grow-business)
- [Focus & Get Stuff Done](https://marissabracke.com/category/focus-get-stuff-done)

## Tags

- [Inspiration](https://marissabracke.com/tag/inspiration)
- [Happiness](https://marissabracke.com/tag/happiness)
- [Collaboration](https://marissabracke.com/tag/collaboration)
- [Entrepreneurship](https://marissabracke.com/tag/entrepreneurship)
- [Social Media](https://marissabracke.com/tag/socialmedia)
- [Creativity](https://marissabracke.com/tag/creativity)
- [Email](https://marissabracke.com/tag/email)
- [Support](https://marissabracke.com/tag/support)
- [Authenticity](https://marissabracke.com/tag/authenticity)
- [How To](https://marissabracke.com/tag/how-to)
- [Work Effectively](https://marissabracke.com/tag/work-effectively)
- [Sustainability](https://marissabracke.com/tag/sustainability)
- [Busy-ness](https://marissabracke.com/tag/busyness)
- [Community](https://marissabracke.com/tag/community)
- [Customer Service](https://marissabracke.com/tag/customer-service)
- [Know How](https://marissabracke.com/tag/know-how)
- [Quality of Life](https://marissabracke.com/tag/quality-of-life)
- [Systems](https://marissabracke.com/tag/systems)
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- [Leadership](https://marissabracke.com/tag/leadership)
- [Implementation](https://marissabracke.com/tag/implementation)
- [Stick-to-itiveness](https://marissabracke.com/tag/stick-to-itiveness)
- [Online Marketing](https://marissabracke.com/tag/online-marketing)
- [Real World Examples](https://marissabracke.com/tag/real-world-examples)
- [Strategy](https://marissabracke.com/tag/strategy)
- [Target Market](https://marissabracke.com/tag/target-market)
- [Reality Check](https://marissabracke.com/tag/reality-check)
- [Business Growth](https://marissabracke.com/tag/business-growth)
- [Tactics](https://marissabracke.com/tag/tactics)
- [Website](https://marissabracke.com/tag/website)

## Categories

- [active](https://marissabracke.com/lshowcase-categories/active)

## Project Categories

- [Featured](https://marissabracke.com/project_category/featured)