It's an ages old tale in business: “I asked my friends / mastermind group / Facebook fans / fellow forum users, and they all said they LOVED the idea for this product, but then when I released it, no one bought it!” What happens between the “OMG,...
Fact: You will never need to convince Daryl Dixon of the value of a crossbow. If you're not a fan of The Walking Dead, Daryl Dixon is one of the television show's lead characters, and a guy you'd want on your side during a zombie apocalypse. Daryl's a dead-eye with...
My brother Charles makes ridiculously good cheesecakes. People who don't even like cheesecake, flip out over how good his cheesecakes are. He makes one in particular — this decadent, rich, sends-your-taste-buds-on-a-psychadelic-trip Ghiradelli chocolate paradise...
I had this client — I swear, she has more energy than anyone else I know. I told her she needed to market whatever her secret was for that. Those little energy supplement who-knows-what's-really-in-it things have nothing on her. But this is not about her energy,...
Imagine a pharmaceutical company releasing a new miracle medication. You know the drill — billboards, television ads, multi-page magazine ads. Big deal. And the big promise they've chosen to put in the bold, all caps header at the top of each ad: “IT HELPS...
We all know by now that one of the keys to successful marketing is understanding your client. Not just listing off her demographics (though that's important too), but deeply understanding what she pays attention to, what she values, what she thinks about, what worries...
