From the category archives:

Communicating

The truth about emergencies (it’s probably not one)

by Marissa on 20 January 2010

On Monday, I announced my new email policy of checking email once a day.
The first protest that policy is likely to garner is the panic-response: “But what if there’s an emergency?!”
I’m not worried about that. (And you shouldn’t be either.) Here’s why.
“Emergencies” are rare. Very rare.
People label as an emergency anything from not wanting to [...]

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Two reasons email has become ineffective (And how checking it once a day addresses them)

by Marissa on 18 January 2010

in Communicating

Email, for many of us, has reached a point where it feels burdensome and out of control on more days than not. Some folks are ditching email entirely–an impulse I can’t claim is unfamiliar, though I’m not prepared to go to that extreme for business reasons.
I’m not alone. Leo declared independence from email. Gwen is [...]

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What Obama and Vince the ShamWow guy both did right: Don’t Message the Audience

by Marissa on 29 January 2009

in Communicating

DaveFleet.com offers a great blog post called Don’t “Message” Me.
The main idea of the post ties into the increasing push for corporate transparency; people are no longer sated by a soundbite, or a tagline.
Consumers no longer want to be told, “Just do it.” We want to be shown why we should “just do it,” and [...]

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