Simple Is Not The Same As Easy

Simple Is Not The Same As Easy

Simple and easy are used as synonyms, and they usually shouldn’t be. Simplifying your business means (a) identifying what is necessary and what matters, and (b) eliminating the rest. And let’s be very clear: Simplifying your business does not mean that everything...
What the heck does EagleMouse mean?

What the heck does EagleMouse mean?

Q. What the heck does “EagleMouse” mean? The idea sparked from something one of my first clients said to me “way back when” (over 8 years ago!). My business got started by accident — a story for another day — and I was doing virtual...

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