Why buy the cow when you can google the milk for free?

Why buy the cow when you can google the milk for free?

In a world where everything's available somewhere for free, and nothing's new under the sun, what's the value of paid content? A question was raised in an online group I belong to regarding the price of information products: courses, books, membership programs,...
Simple Is Not The Same As Easy

Simple Is Not The Same As Easy

Simple and easy are used as synonyms, and they usually shouldn’t be. Simplifying your business means (a) identifying what is necessary and what matters, and (b) eliminating the rest. And let’s be very clear: Simplifying your business does not mean that everything...
What the heck does EagleMouse mean?

What the heck does EagleMouse mean?

Q. What the heck does “EagleMouse” mean? The idea sparked from something one of my first clients said to me “way back when” (over 8 years ago!). My business got started by accident — a story for another day — and I was doing virtual...