Wings Not Included.
Hi, I’m Marissa. I’m a Virtual COO for Coaches, Consultants, and Info Marketers who are at that frustrating place where everything seems to be going pretty well, but every step forward (new launch, new hire, new expansion) winds up taking you three steps back, and every attempt at fixing something adds a new layer of complication.
The solution isn’t magic: it’s operations, and it’s my specialty.
The Problems I Help You Solve
If you relate to any of these, congratulations! The good news is that you’re experiencing some business growing pains, and that means that, indeed, your business is probably on a growth arc.
The flipside is that the word “pain” is part of “growing pain,” and that ain’t fun. Sometimes it’s downright… well, painful.
A bit more good news, though: these particular growing pains happen to be right smack within my bailiwick. Which is to say, if you’re feeling ’em, you’re in the right place, because I’ve got roundabout 7+ years of experience solving ’em.
My business growth has hit a ceiling/plateau. It seems like things are working okay, but no matter what I try, I just can't break through that ceiling/plateau.
This is one of the most maddening, tear-your-hair-out issues, because it often happens when things on the surface of the business seem absolutely fine. That’s why you’re trying to grow, right? Because everything seems to be going well and it makes sense to strike while the iron is hot!
So why is it when everything looks fine that your efforts to leap forward result in you staying right where you are — or, worse yet, sliding a few steps back?
The answer is usually that you’ve got a few trouble areas that aren’t problematic enough to actually break anything, but are juuuuust problematic enough to hold everything back.
I've got an marketing suite that was supposed to transform my business with automation. Instead, I'm making a large monthly donation to them and barely using any of their features.
Marketing suites (like Infusionsoft, Ontraport, etc.) are a lot like airplanes. Once you’ve got them put together and you’ve got someone in the cockpit who knows how to use all the moving parts, you can get from Point A to Point B waaaay faster than you could when you were just hoofing it.
But if you buy the marketing suite and try to figure it all out on your own, it’s like having an airplane in a thousand parts all spread out on the ground around you — and some basic Ikea-esque instructions.
Not only is it not getting you to Point B any faster, it’s probably also distracting you from all the other things you know you should be focusing on.
I've tried hiring for ____ position, and I just can't find the right person. (OR) The people I hire don't stick around very long, even though they never say they're unhappy while they're here.
Hiring and building a team — even if it’s just a team of one or two — often happens in a very organic, “on the spot” sort of basis. And that’s fine… right up until the point that it isn’t.
There comes a time when you realize that creating and keeping a team for your business requires structure and systems, from hiring to training to the day-to-day actions your team undertakes. All of the incentives and goodwill in the world won’t make up for a lack of stability and reliability within a business, or confidence in the business leader — and those come from solid operations.
Business seems to be going great, but I can't keep going at this rate. No matter how much I try to delegate, schedule, or prioritize, I still feel like I'm headed toward burnout.
As small business owners, we all want to believe we’re superheroes, that we’re invincible, that if we just get passionate enough about our business we’ll simply never tire out about building it.
Well, that’s a bunch of hornswaggle.
Burnout is a sign of too little planning, prioritization, scheduling, and delegating — and it’s also a sign of too much planning, prioritization, scheduling, delegating, masterminding, brainstorming, and attempting to time manage your way to success.